Liz . 8/5/23 Liz . 8/5/23

The surprising face type these iconic Disney villains all share

Five of the most famous female villains all share the same dominant style essence. Surprisingly it’s not Dramatic.

Liz . 7/21/23 Liz . 7/21/23

Why there aren’t “masculine” and “feminine” style essences, part 2: a rigorous experiment

Using Face Recognition to discover if Brad Pitt looks like Brad Pitt and other revelations.

Liz . 7/16/23 Liz . 7/16/23

Do you have the same style type as your celebrity lookalike? Why people who look alike may have no essences in common

Liz . 7/8/23 Liz . 7/8/23

Why scientific research can’t determine beauty: the appeal to popularity fallacy

Scientific research on beauty isn’t necessarily much more objective than People Magazine’s Most Beautiful list. Both confuse the most popular faces for the most beautiful.

Liz . 7/1/23 Liz . 7/1/23

How we inherit our style types—and how our genes can help us find our essences

Your style type is coded in your DNA.

Liz . 6/30/23 Liz . 6/30/23

How to match your makeup to your style type

It might even help you love your nose.

Liz . 6/12/23 Liz . 6/12/23

Why I don’t use the terms “masculine” and “feminine” to define the style essences

The terms don’t help us figure out who’s who in Heidi Klum’s marriage.